TransUnion, one of many massive three credit score bureaus, has launched a brand new information analytics platform referred to as OneTru.
The brand new platform will provide banks and fintechs AI and ML instruments for addressing a wide range of credit score, anti-fraud and advertising and marketing wants.
There are 4 key layers in OneTru:
1. Information administration layer – offering entry to compliant credit score and non-credit information.
2. Identification layer – matches on-line and offline private identification fragments.
3. Analytics layer – makes use of AI to generate actionable insights throughout credit score, fraud mitigation and advertising and marketing.
4. Supply layer – leverages a unified information governance framework to make sure regulatory compliance.
This new product leverages the AI platform from Neustar, an organization TransUnion acquired in 2021.
TransUnion made it clear that this new platform is simply the beginning. Tim Martin, Chief World Options Officer, stated, “OneTru supplies us with a world chassis upon which we are going to deploy merchandise and share experience the world over in an economical and compliant method. It’s a game-changer for our prospects and for the trade.”
The entire concept is “to drive a extra full and protracted image of a shopper.”
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