The common American consideration span has fallen from 150 seconds in 2004 to 75 seconds in 2012 to 47 seconds in 2023 – a 5-6% annual fee of decline.
| 12 months | Avg American Consideration Span (sec) | CAGR |
|---|---|---|
| 2004 | 150 | – |
| 2012 | 75 | -6% |
| 2023 | 47 | -5% |
How does this examine to those weblog posts?
In 2013, the common reader dwelled on this website for 47 seconds.
Right now, it’s 33 seconds, a 3.6% decline – which is a bit higher ! however in all probability throughout the realm of statistical noise ¡
Over the previous decade, the common phrase depend per put up on this website has fallen 40% from roughly 560 on the peak to roughly 350 at present.
| Metric | Annual CAGR |
|---|---|
| Consideration Span Change | -5% |
| Weblog Dwell Time Change | -4% |
| Phrase Depend Change | -4% |
So the deflation is constant. We might argue the posts themselves are shorter, which reduces dwell time – nevertheless it’s the opposite manner round.
Content material on the web has compressed : YouTube shorts & tweets come to thoughts. They supply a quicker time to worth/dopamine. Authors, rewarded for shorter content material, mirror the remainder of the net.
So, in ten years, once I replace this information, anticipate it to be in a haiku like this one:
Consideration span drops,
From one fifty to forty-seven,
Internet’s transient dance evolves.
Within the realm of blogs,
Seconds tick from forty-seven,
To thirty-three, smooth fall.
Phrases on display screen shrink too,
From five-sixty to three-fifty,
Echoes of the fast pulse.
Who stated poetry is lifeless?
