Main on-line SME lender Capify have appointed Ash Yazdani (pictured) to supervise its advertising and buyer expertise capabilities throughout Australia and the UK.
Ash joins from Stockholm-based Hoist Finance, the place he spent 4 years as World Head of Advertising and marketing, Product and Buyer Expertise.
Having labored beforehand for 2 of the most important international media networks WPP and Dentsu Aegis, Yazdani first made the transfer into monetary companies with Assume Cash Group, earlier than becoming a member of Hoist.
“To be becoming a member of Capify at this stage of its progress journey is a massively thrilling alternative,” mentioned Yazdani.
“This can be a vastly bold enterprise, with an progressive imaginative and prescient to enhance entry to SME finance for under-supplied areas of the economic system. My expertise in reaching new segments, growing propositions that meet their wants, and delivering seamless end-to-end buyer expertise will assist us on our mission to do this.”
Capify was launched in Australia in 2008, in opposition to the backdrop of the worldwide monetary disaster, when many small and medium-sized companies had been struggling to entry funding from banks. Based initially in the US in 2002, it was one of many world’s first on-line various financing firms for SMEs.
Commenting on the appointment of Ash Yazdani, Capify Australia’s Managing Director John de Bree, mentioned, “We’re completely delighted to welcome Ash to our rising group. Given our progress plans, having Ash on our group will permit us to increase our product providing and messaging available in the market for SMEs searching for numerous financing choices.”
“As we scale, he may even assist guarantee our buyer contact factors are effectively optimised to proceed to ship a superb buyer expertise. His appointment underlines our dedication to the Australian SME market and represents an additional milestone in Capify’s continued progress.”
