Posted on twenty sixth April 2024 by Luca
Adam Gross is among the masters of product-led development (PLG). Most just lately, Adam was Vimeo’s interim CEO. Earlier than Vimeo, Adam was CEO of Heroku, which he joined after promoting his startup, Cloudconnect in 2013. Moreover, Adam has held govt management roles at Salesforce and Dropbox, and has been an lively angel investor & advisor to firms, together with Buildkite, Cribl, and Tailscale.
In As we speak’s Episode with Adam Gross We Talk about:
1. PLG Techniques from Dropbox, Heroku and Salesforce:
- What have been Adam’s largest takeaways from his time at Salesforce? How did it form his development mindset?
- What did Adam study buyer acquisition at Dropbox?
- What would Adam most like to alter about development in the present day?
2. Product-Led Progress: The Fundamentals:
- What’s development? What’s it not? What do founders get mistaken about development?
- Why does Adam assume PLG will not be for everyone?
- What do most nice PLG companies have in widespread?
- How are worth propositions segmented in PLG? How can startups transition from particular person to enterprise shoppers?
- Why does Adam assume startups doing paid acquisition sub $100M aren’t really PLG?
3. The Secrets and techniques to Optimizing Progress Channels:
- What are the most typical causes fast-growing firms plateau?
- How does Adam advise founders on diversifying channels?
- What are the most important errors founders make when scaling into enterprise?
- How ought to startups do efficient product advertising in horizontal merchandise?
- What’s emotive & strategic advertising? How ought to startups steadiness each?
4. How Angel Investing Modifications How You View Corporations:
- What are Adam’s high 3 items of recommendation for founders?
- What does Adam imply when he says you might be both hiring a poet or a librarian?
- What are the most important errors founders make when hiring?
- What was Adam’s largest funding miss? What did he be taught from it?
