We’re proud to announce that, for the second yr working, Kraken has been acknowledged on the annual European Buyer Centricity Awards (ECCAs). We received the Buyer Perception & Suggestions class and have been shortlisted for Buyer Centric Tradition and Buyer Centricity in B2B.
Overcoming sturdy competitors, this second award follows our 2023 ECCAs win within the Buyer Success class and shortlisting for Worker Expertise.
“We’ve all the time seen shopper suggestions because the driving drive that powers our complete enterprise operation. We perceive that our purchasers are actually our greatest advocates – very important to ongoing enhancements to our product providing – and in the end to attaining our mission,” mentioned Ashley Speller, Kraken’s Vice President of Consumer Engagement.
Kraken the only real crypto winner within the 2024 ECCAs
Solely 30 European firms have been nominated for the ECCAs, and we have been the one crypto, DeFi or onchain firm to win or be shortlisted.
Within the Buyer Perception & Suggestions class, the winner was chosen primarily based on how nicely entrants proved their inner processes successfully analyze shopper wants whereas showcasing how operational adjustments are applied at velocity.
Our award-winning entry centered round Kraken’s “Grime Coated Fruit” initiative, which is an inner escalation platform that leverages shopper insights and immediately funnels suggestions, in an actionable format, to govt leaders and product managers.
Many groups working collectively towards shopper service excellence
Past that, we demonstrated the cross-functional collaboration that takes place behind the scenes to make sure our purchasers’ voices are actually heard.
From our Person Expertise Analysis group (which performs a pivotal function in making certain a deep understanding of consumer conduct, wants and ache factors) to our Social Media Help group (which actively engages with purchasers on social media), many features work together to deliver our purchasers’ suggestions to life.
Speller continued, “This award is testomony to our hundreds of thousands of purchasers worldwide. We’re dedicated to constantly elevating our requirements to be able to present a superior crypto buying and selling providing that prioritizes product accessibility and inclusivity.”
Click on right here to learn extra concerning the European Buyer Centricity Awards and to see the total listing of winners.
These supplies are for basic info functions solely and will not be funding recommendation or a suggestion or solicitation to purchase, promote, stake or maintain any cryptoasset or to have interaction in any particular buying and selling technique. Kraken doesn’t and won’t work to extend or lower the worth of any specific cryptoasset it makes accessible. Some crypto merchandise and markets are unregulated, and also you will not be protected by authorities compensation and/or regulatory safety schemes. The unpredictable nature of the cryptoasset markets can result in lack of funds. Tax could also be payable on any return and/or on any enhance within the worth of your cryptoassets and you need to search impartial recommendation in your taxation place. Geographic restrictions could apply.
