Feminine Make investments, a number one finance app that empowers ladies by accessible subscription-based studying, monetary information, and neighborhood, introduced the shut of its Sequence A funding spherical, elevating a complete of €10.3 million.
The platform, designed to assist ladies maximise their monetary potential and begin investing, boasts over 73,000+ paying members throughout 123 international locations and a thriving on-line neighborhood of greater than 512,000 followers throughout social media platforms.
In July 2024, Feminine Make investments secured €9.4 million led by enterprise capital funds Educapital and Rubio. Moreover, the corporate launched a crowdfunding marketing campaign completely for its members on Seedrs, which raised an additional €900k.
This marketing campaign broke a number of world data, together with the best variety of pre-registrants (12,000+), the quickest to boost $1 million (€900k) in simply 4 minutes, and the best variety of feminine traders in any crowdfunding marketing campaign (94%). This achievement is especially notable on condition that lower than 2% of funding goes to female-founded corporations, making Feminine Make investments a trailblazer in a number of arenas.
“We’re completely astounded that our neighborhood invested $1 million in simply 4 minutes, particularly contemplating we had a cap on how a lot every member might make investments. For years, our members have requested a crowdfunding marketing campaign, so we knew the demand was there, however we anticipated it will take not less than a couple of days to fill the spherical,” mentioned Camilla Falkenberg, Co-founder of Feminine Make investments.
Based in 2019 by Emma Due Bitz (29), Camilla Falkenberg (31), and Anna-Sophie Hartvigsen (30), Feminine Make investments was impressed by their very own experiences at private finance occasions the place ladies have been noticeably absent. Recognizing the gender disparity in investments and financial savings, they created a platform to handle this hole.
The co-founders participated within the prestigious Silicon Valley accelerator Y Combinator in 2021, co-authored the Sunday Occasions Greatest Vendor “Ladies Simply Wanna Have Funds,” and are all featured in Forbes’ 30 Below 30 listing for finance. Endorsements from high-profile figures like Hillary Clinton and Emma Watson have additional fueled the thrill across the startup.
With a Compound Annual Development Charge (CAGR) of 240%, Feminine Make investments has seen outstanding development, attracting customers from 120 international locations. Presently, 40% of its customers are based mostly within the UK. With the brand new capital, the corporate plans to formally launch within the US, develop its buying and selling choices, and proceed scaling its operations.
At a time when 70% of shares are owned by male traders and feminine staff retire with about two-thirds much less of their pensions in comparison with males (Nest survey – Oct 2020), Feminine Make investments goals to bridge the gender funding hole. The platform supplies ladies with the abilities essential to handle their very own funds and obtain monetary independence. Analysis by Warwick Enterprise College reveals that ladies who make investments are likely to outperform males by way of funding returns, underscoring the necessity for a female-centric monetary platform.
Anna-Sophie Hartvigsen, Co-founder of Feminine Make investments, defined the platform’s mission: “Girls are falling financially behind in each single nation. They earn much less, save much less, and make investments much less with what cash they do have. Our aim at Feminine Make investments is to shut this hole as shortly and successfully as potential.”
Camilla Falkenberg emphasised the necessity to reinvent monetary recommendation for younger ladies: “Monetary recommendation for girls usually focuses on saving cash on magnificence, garments, meals, and going out. Nevertheless, there’s a important hole in assets that assist ladies develop their cash by investments. Feminine Make investments fills this void.”
Emma Due Bitz, who labored as a licensed stockbroker from the age of 20, added: “The monetary trade has historically been dominated by males, mirrored in its communication model, company tradition, and product choices. Whereas this isn’t deliberately unique, it usually leads to the exclusion of girls. Feminine Make investments goals to vary that.”
