© Reuters. U.S. President Joe Biden holds a marketing campaign rally forward of the state’s Democratic presidential major, in Las Vegas, Nevada, U.S. February 4, 2024. REUTERS/Kevin Lamarque/File Photograph
By Sheila Dang and David Shepardson
(Reuters) – U.S. President Joe Biden’s reelection marketing campaign joined short-form video app TikTok on Sunday, utilizing the NFL’s Tremendous Bowl to kick off its new account to achieve younger voters forward of the presidential election in November.
The marketing campaign’s launch on TikTok is notable on condition that the app, which is owned by Chinese language tech large ByteDance, is below evaluate within the U.S. for potential nationwide safety issues. Some U.S. lawmakers have lengthy known as for the app to be banned over issues that the Chinese language authorities might entry consumer knowledge or affect what folks see on the app.
Final 12 months, the Biden administration ordered authorities companies to take away TikTok from federal government-owned telephones and units.
TikTok has maintained that it could not share U.S. consumer knowledge with the Chinese language authorities and has taken substantial measures to guard the privateness of its customers.
The corporate didn’t instantly reply to a request for touch upon Sunday.
Biden marketing campaign advisors stated in a press release it could “proceed assembly voters the place they’re,” together with on different social media apps like Meta (NASDAQ:) Platform’s Instagram and Fact Social, which is owned by former U.S. President Donald Trump.
The marketing campaign is taking “superior security precautions” for its units and its presence on TikTok was separate from the app’s ongoing safety evaluate, a marketing campaign official added.
Trump, the Republican frontrunner within the presidential race, doesn’t have an official account on TikTok.
The video posted by the Biden-Harris HQ TikTok account made mild of a fringe conservative conspiracy idea that the Tremendous Bowl was rigged in favor of the Chiefs, to ensure that pop famous person Taylor Swift, who’s courting Chiefs tight finish Travis Kelce, to announce an endorsement of Biden.
Amid rapid-fire questions asking the president to select from one in all two choices, Biden was requested if he was “deviously plotting to rig the season so the Chiefs would win the Tremendous Bowl” or whether or not the Chiefs had been merely only a good soccer crew.
“I might get in bother if I advised you,” Biden joked.
By Sunday night time, the account had gained 10,900 followers.
