Nicely, that was quick. Not more than a day or two after Twitter converted to bit.ly as its default hyperlink shortener (from TinyURL), bit.ly is now the preferred URL shortening service. In keeping with statistics revealed by Tweetmeme, bit.ly now accounts for 46 p.c of all of the brief URLs on Twitter over the previous 24 hours, whereas TinyURL’s share is all the way down to 43 p.c. Simply over a month in the past, TinyURL had an awesome 75 p.c share to bit.ly’s 13 p.c share. In keeping with Tweetmeme, bit.ly overtook TinyURL someday final evening.
URL shortening providers have come into vogue together with the Twitter’s rise due to its 140-character restrict. Bit.ly, TinyURL, and others condense the hyperlinks with shorter ones which are Twitter-friendly after which redirect to the unique pages. Standardizing on one URL shortening service that may present Twitter with the underlying knowledge concerning the pages being linked to may assist Twitter with its plans to begin indexing these hyperlinks. It’s all about search and mining the thought stream.
Bit.ly got here out of Betaworks, which was additionally an investor in Summize—the startup Twitter purchased when it realized it wanted its personal real-time search engine
I’m wondering how a lot bit.ly is price now.
(Hat tip to Jenna Wortham).
