As a cofounder you’re *at all times* promoting.
To clients, to buyers, to press, to crew members, to potential hires, to companions.
Even when you’re essentially the most technical CTO on the market, it’s important to get snug with this actuality.
Being ‘PLG‘ doesn’t remedy for this. Hiring a recruiter doesn’t remedy for this. Having a cofounder who loves promoting doesn’t (totally) remedy for this.
Do away with the damaging stereotypes round gross sales. It merely means ensuring folks perceive why your organization issues. Speaking confidently about the place it’s going and why it’s price betting on you earlier than these milestones are achieved. The worth you possibly can and can ship.
You might be an introvert and be nice at gross sales. You might be an engineer and be nice at gross sales. You’ll be able to have large imposter syndrome and nonetheless be nice at gross sales.
If you happen to keep away from gross sales or are poor at it, you’re doing a disservice to your crew, your cofounder and your self. You might be unintentionally decreasing the ceiling on final result or making it even more durable to succeed.
There are coaches, advisors, weblog posts, and programs that may assist you to get higher at gross sales.
You might be GREAT at gross sales.
