Genius advertising and marketing classes from a market chief
When you have kids round age 10 (particularly daughters), they’ve in all probability requested for Drunk Elephant merchandise. And, at almost $100 for a tube of lotion, that’s no small ask.
Right here is how Drunk Elephant took over magnificence advertising and marketing to kids and the teachings we will be taught alongside the best way.
Few manufacturers have captured the hearts and minds of customers fairly like Drunk Elephant.
Based in 2012 by Tiffany Masterson, a former stay-at-home mother turned skincare mogul, the model has defied standard advertising and marketing norms and carved out a novel area of interest for itself. With a give attention to clear, non-toxic components and a refreshingly sincere strategy, Drunk Elephant has managed to captivate not simply adults but additionally a youthful demographic — kids.
At first look, the identify “Drunk Elephant” may appear an odd selection for a magnificence model concentrating on kids.
Nonetheless, this quirky moniker has confirmed to be a stroke of genius, piquing the curiosity of younger minds and capturing their creativeness. Kids are inherently drawn to whimsical and playful ideas, and the model’s identify faucets into that sense of surprise and journey.
The Energy of Influencer Advertising and marketing
Considered one of Drunk Elephant’s most profitable advertising and marketing methods has been its embrace of influencer advertising and marketing.
By partnering with common social media personalities and content material creators who resonate with the youthful technology, the model has successfully bridged the hole between its merchandise and its audience.
Younger influencers, a lot of whom are nonetheless of their teenagers, have change into model ambassadors, sharing their experiences with Drunk Elephant’s merchandise and fostering a way of authenticity and relatability.
This strategy has confirmed to be extremely efficient, as kids usually look as much as and emulate the personalities they comply with on-line.
