By James Davey
LONDON (Reuters) – UK grocery worth inflation fell for the 14th month in a row in April, partly pushed by a rise in supermarkets’ promotional exercise, business information confirmed on Tuesday.
Market researcher Kantar stated annual grocery worth inflation was 3.2% within the 4 weeks to April 14, versus 4.5% within the earlier 4 week interval.
Kantar stated gadgets purchased on provide made up 29.3% of grocery store gross sales – the best degree exterior of Christmas since June 2021.
“This emphasis on presents, coupled with falling costs in some classes like bathroom tissues, butter and milk, has helped to convey the speed of grocery inflation down for consumers on the until,” Fraser McKevitt, head of retail and shopper perception at Worldpanel by Kantar, stated.
However he famous costs had been nonetheless rising shortly in markets corresponding to sugar and chocolate confectionery and chilled fruit juices and drinks.
Official UK information revealed final week confirmed total inflation fell to three.2% in March, pushed by a slowdown in meals inflation to 4%.
Prime Minister Rishi Sunak has sought to take credit score for greater than halving inflation, though there was little signal of an opinion ballot increase for his struggling Conservative Social gathering, which badly lags the opposition Labour Social gathering forward of an election anticipated this 12 months.
Kantar stated on-line participant Ocado (LON:) was once more the quickest rising grocer within the 12 weeks to April 14, with a 12.5% progress in gross sales.
Market chief Tesco (OTC:) and No. 2 Sainsbury’s noticed gross sales progress of 5.9% and 6.8% respectively, each gaining market share year-on-year.
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Discounters Lidl and Aldi noticed gross sales progress of 9.1% and a pair of.8% respectively, although the market share of Aldi edged decrease.
No. 3 participant Asda was once more the laggard, with gross sales down 0.4% and its market share down 60 foundation factors – an consequence that contrasted with the upbeat tone of its 2023 outcomes revealed on Monday.
Kantar additionally famous complete on-line grocery gross sales reached a share of 12.0% for the primary time since July 2022.
UK supermarkets’ market share and gross sales progress (%)
Market share Market share % change in
12 wks to 12 wks to gross sales
April 14 April 16 (yr-on-yr)
2024 2023
Tesco 27.4 27.0 5.9
Sainsbury’s 15.3 14.9 6.8
Asda 13.4 14.0 -0.4
Aldi 10.0 10.1 2.8
Morrisons 8.7 8.7 3.8
Lidl 8.0 7.6 9.1
Co-operative 5.4 5.7 -0.1
Waitrose 4.5 4.5 3.7
Iceland 2.2 2.2 3.7
Ocado 1.9 1.7 12.5
Supply: Kantar
