At this time, Klarna introduced an attention-grabbing new world partnership with Uber.
Klarna is now a cost possibility for Uber customers within the U.S., Germany and Sweden. Curiously, Klarna is just not providing its typical Pay-in-4 cost methodology. As an alternative, that is for the Pay Now possibility that permits customers to pay in full with their Klarna account in a single click on.
In Germany and Sweden, there will even be the choice to bundle purchases right into a single, interest-free cost taken out of a month-to-month wage.
This can be a massive win for Klarna as Uber has enormous quantity that might transfer the needle for firm. In 2023, almost 9.5 billion journeys had been taken on Uber. This may solely assist the expansion narrative as Klarna gears up for an IPO.
I simply checked my Uber app this morning, and certain sufficient, Klarna is now in there as a cost possibility. The pioneer in embedded funds is now in mattress with the pioneer in BNPL.
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The worldwide deal will see Klarna added as a cost possibility on the Uber and Uber Eats apps within the U.S., Germany, and Sweden.
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