BACK YOURSELF SHOW SERIES
The founders of the worldwide model, Snag Tights, focus on the superpower behind social promoting
Brie Learn and Tom Martin discovered Snag Tights with a easy objective: to offer tights that match the ladies (and males) who wish to put on them.
Tights traditionally haven’t match most individuals. They had been nice if you happen to had been a measurement 2, and horrible if you happen to had been a measurement 4X. What Brie and Martin did was redesign them, change them, make them enjoyable and comfy to put on, and make them simple to suit and keep up all day.
The concept, by their estimate, was quite simple. The true drive got here someday when Learn was strolling in public and her tights fell down — to say it was a spectacle is an understatement, however when Learn processed the occasion later together with her pals, all of them shared related tales.
Learn, whose background is in advertising and marketing for high-growth companies, went and acquired all of the tights she may discover, measured all of them, and tried to grasp why none of them appeared to suit. The discovering was stunning: all tights had the identical measurement waist, the one factor that various was in leg size. Learn redesigned tights to increase the width of the waist, thigh, and leg — yeah, it was that easy.
Over a comparatively quick time frame, Learn constructed a crew, explored manufacturing choices, and, QED, had a tights firm. She met Martin, who developed a technical structure to promote the product, and so they raised cash and did a photoshoot. Martin constructed a one-page web site in two hours at a bar and so they launched two days later. Utilizing a Fb advert, they’d their first order 3 hours after going stay.
Learn was as soon as described to me as being adept at black magic in terms of Fb advertisements. She has some recommendation to cross on.
“It comes right down to having a dialog with individuals,” she advised me on a latest episode of my entrepreneur podcast, The Again Your self Present. “There are simply individuals and there’s you, and you’re speaking to them, and you have to do it in the best method potential, and…
