Wednesday, December 25, 2024

20Product: How Linktree, Webflow and Airbnb Used Rituals and Product Principals to Information Product Roadmap, Why All Product Groups Ought to Have a Scorecard and Find out how to Use it & Find out how to Run the Finest “Product Jams” with JZ, CPO @ Linktree

Posted on seventeenth Might 2024 by Vince

Jiaona “JZ” Zhang is the Chief Product Officer at Linktree, the world’s main link-in-bio platform empowering 45M+ creators, manufacturers and SMBs. JZ joined Linktree from Webflow, the place she served as SVP of Product. Earlier than that, she spent 4 years at Airbnb the place she constructed and led quite a few groups on the host aspect. JZ’s additionally held management roles on the likes of Wework, Dropbox and teaches at Stanford College and Reforge.

In In the present day’s Episode with Jiaona Zhang We Talk about:

1. Entry into the World of Product

  • How did JZ first fall in love with product?
  • Why does JZ imagine the perfect PMs have expertise within the gaming business?
  • Does JZ suppose Linktree could possibly be a $100BN enterprise? How might Linktree grow to be a $100BN enterprise?

2. Mastering Product Metrics

  • Why does JZ suppose product is essentially the most chameleon position? The place does product begin & finish? 
  • Why does JZ suppose each perform ought to have pressure with product?
  • What’s a KPI tree? How does JZ department enterprise & product metrics?
  • When does JZ suppose startups ought to arrange a metric infrastructure?
  • What are the three levers of product? How does JZ decide which of them to commerce off?

3. Find out how to Run Product: Planning, Technique, and Rituals

  • Why does JZ suppose planning mustn’t exist?
  • What are technique and rituals? When ought to founders do both?
  • What are JZ’s three core rituals?
  • What’s the scorecard technique? How do they assist staff transparency?
  • What are product jams? When does it work? When does it not work?

4. Product Profession Recommendation

  • When does JZ suppose founders ought to rent a product particular person? 
  • What are the commonest errors early stage founders make when hiring for product?
  • Does JZ suppose area experience is essential? What does she search for in product hires?
  • What’s JZ’s recommendation to PMs who wish to get promoted right this moment? 
  • What’s JZ’s recommendation to younger individuals who wish to get into product?

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