Broadridge Monetary Options, Inc. has introduced its
acquisition of AdvisorTarget, an organization recognized for offering asset administration
and wealth administration corporations with knowledge merchandise aimed toward enhancing digital
advertising, gross sales, and engagement applications focusing on monetary advisors.
Providing World Market Intelligence
This acquisition will combine AdvisorTarget’s advisor
insights into Broadridge’s current knowledge and analytics choices, which is
anticipated to assist asset managers higher goal advisors and assist their progress
methods.
Broadridge is a supplier of market intelligence for asset
managers, providing insights on retail and institutional fund distribution on a
world scale. The corporate’s knowledge is derived from proprietary enterprise processes.
It combines quantitative and qualitative datasets with
advisory options offered by trade consultants. This mixture permits asset
managers to make strategic choices, allocate sources successfully, and
speed up progress.
Dan Cwenar, Head of Knowledge and Analytics at Broadridge, stated:
“Our shoppers will profit from a extra absolutely built-in, data-driven,
digital advertising and gross sales providing to realize gross sales efficiencies, enhance
buyer experiences, and improve gross sales and income alternatives. With rising
strain on distribution prices, digital advertising applications have taken on a
bigger function to assist asset managers and others enhance engagement with advisors
and establish stronger alternatives.”
Monetary expertise firm Broadridge Monetary Options Inc. (NYSE: BR) has purchased AdvisorTarget, an organization that gives asset administration and wealth administration corporations with knowledge merchandise to assist energy digital advertising, gross sales and engagement applicationshttps://t.co/IaVS6OPVIy
— Mergers&Acquisitions (@TheMiddleMarket) Could 30, 2024
Acquisition Bolsters Knowledge Capabilities
AdvisorTarget focuses on accumulating advisor behavioral
intent knowledge, helping asset managers in figuring out new advisor relationships
the place buy intent matches product strengths. DC Advisory acted because the unique monetary advisor to
Broadridge on this transaction, whereas Broadhaven Capital Companions served because the
unique monetary advisor to AdvisorTarget.
Duncan MacDonald-Korth, Founder and ongoing Head of
AdvisorTarget, commented: “Not solely will this acquisition turbo cost
AdvisorTarget’s subsequent part of progress and completely combine with Broadridge’s
market-leading analytics choices, however it’ll lastly remedy the advisor
distribution riddle for our shoppers. Collectively, we sit up for creating new
and thrilling options to speed up progress for asset and wealth
managers.”
This text was written by Tareq Sikder at www.financemagnates.com.
