Picsart, a photo-editing startup backed by SoftBank, introduced on Thursday that it’s partnering with Getty Pictures to develop a customized mannequin to convey AI imagery to its 150 million customers. The corporate says the mannequin will convey accountable AI imagery to creators, entrepreneurs and small companies that use its platform.
The mannequin shall be constructed from scratch and shall be skilled completely on Getty Pictures’ licensed inventive content material. The corporate says the partnership will allow Picsart subscribers to generate their very own distinctive photos, with full business rights. Customers will be capable to use any of Picsart’s modifying instruments so as to add to or customise the property.
By creating its personal mannequin skilled completely on licensed content material, Picsart plans to offer its customers entry to protected AI inventive instruments at a time when there are rising issues relating to AI-generated photos and copyright points.
Picsart’s AI lab, PAIR, is constructing the mannequin. The group will make the mannequin accessible via the corporate’s personal API providers.
“Picsart provides infinite customization, content material, and modifying instruments for the whole lot from social media advertisements to web site graphics, and this partnership will allow commercially usable AI-generated imagery from a world-class model,” mentioned Picsart CEO and founder Hovhannes Avoyan, in a press release. “We’re thrilled to associate with Getty Pictures, probably the most prestigious business library on the market, to convey this to market.”
Picsart plans to launch the mannequin later this yr.
The corporate can be integrating Getty Pictures video content material into Picsart’s platform and making it accessible to Plus members.
Picsart isn’t the primary startup that Getty Pictures has partnered with for accountable AI imagery, because it additionally partnered with AI picture generator, Bria, and Runway, a startup constructing generative AI for content material creators.
