Wednesday, December 25, 2024

Self-importance Metrics Are Nice for Your Ego | by Avi Siegel | The Startup | Aug, 2024

…and horrible for product and enterprise success

Picture by Habila Mazawaje on Unsplash

Mirror mirror on the wall… which metrics are going to inform me I’m profitable?

— You, combining your love of Disney together with your worry of startup failure, most likely

I see you there holding up your self-importance metrics (I’m the mirror on this fairy story). You’ve acquired your cross-team OKR spreadsheet the place your purpose is to “construct 3 options”, your quarterly board deck that includes a tremendous “10% MoM uptick in TikTok followers”, and that laughable success metrics part of your function spec claiming you’re aiming to “get 50% of customers to click on the massive pink button”.

It’s all simply your enterprise’s private fortress fabricated from sand. It’s not architecturally sound. It’s not sustainable. And it’s not useful. (Why aren’t you constructing your fortress out of, I dunno, strengthened metal?)

I do know this, since you’re me previously (earlier than I grew to become a mirror, it appears). I, too, used to focus on such metrics as “# customers who used function X” and “# friendlies within the public Discord” and “# social medias being social media’ed”.

Belief me — it’s all in useless. They name it an arrogance for a motive. (Facet observe, I simply found a rest room self-importance doesn’t by definition essentially have a mirror. However I’m sticking with my mirror-mirror…

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