Posted on thirtieth August 2024 by Harry
Scott Gorlick was worker #99 at Uber. Over 6 years, Scott constructed Uber in Atlanta and helped the corporate scale from 10 cities to $10B in income. Scott can be a prolific angel investor having written early checks into Lime and Commonplace Cognition to call a number of.
In Right now’s Episode with Scott Gorlick We Focus on:
1. The Driver Acquisition Playbook: Scaling to 1M Drivers
- How did Uber purchase 1M drivers? What was the playbook?
- What labored? What didn’t work?
- How a lot of a task did driver-to-driver referral funds have in driver acquisition?
- What did Lyft do on the driving force acquisition aspect that Uber ought to have executed?
- What did the retention appear like for drivers on a 30, 60 and 90 day interval?
2. The Metropolis Enlargement Playbook:
- What was the growth playbook that Uber used for brand new cities?
- What labored in ramping demand in a brand new metropolis? What didn’t work?
- How a lot of a task did promotions and discounting play? Classes from them?
- Why did Uber typically let Lyft launch in a brand new market first? What was the advantage of this?
- How did Scott see the maturation charge change with new markets opening? How briskly did every subsequent market attain profitability?
3. Travis Kalanick and What Uber Might Have Been:
- How would Uber be totally different as we speak if Travis was nonetheless in cost?
- What are the most important errors that Dara has made with their M&A method?
- What are a few of Scott’s largest management classes from working with Travis?
- How did Travis create such robust followership and cult round him?
- What have been the only largest administration errors made by Travis?
