On Tuesday, California Governor Gavin Newsom signed a few of America’s hardest legal guidelines but regulating the substitute intelligence sector. Three of those legal guidelines crack down on AI deepfakes that might affect elections, whereas two others prohibit Hollywood studios from creating an AI clone of an actor’s physique or voice with out their consent.
“House to the vast majority of the world’s main AI corporations, California is working to harness these transformative applied sciences to assist deal with urgent challenges whereas finding out the dangers they current,” stated Governor Newsom’s workplace in a press launch Tuesday.
One among California’s new legal guidelines, AB 2655, requires giant on-line platforms, like Fb and X, to take away or label AI deepfakes associated to elections, in addition to create channels to report such content material. Candidates and elected officers can search injunctive aid if a big on-line platform isn’t complying with the act.
One other regulation, 2355, requires disclosures of AI-generated political commercials. Which means transferring ahead, Trump might not have the ability to get away with posting AI deepfakes of Taylor Swift endorsing him on Reality Social (she endorsed Kamala Harris). The FCC has proposed an analogous disclosure requirement at a nationwide stage, and has already made robocalls utilizing AI-generated voices unlawful.
The final two AI legal guidelines signed on Tuesday – which the nation’s largest movie and broadcast actors union, SAG-AFTRA, was pushing for – create new requirements for California’s media trade. AB 2602 requires studios to get hold of permission from an actor earlier than creating an AI-generated reproduction of their voice or likeness. In the meantime, AB 1836 prohibits studios from creating digital replicas of deceased performers with out consent from their estates. (Legally cleared replicas have been utilized in latest Alien, Star Wars, and different movies, as an illustration.)
Governor Newsom is at present contemplating a number of AI-related payments, together with the extremely contentious SB 1047, which California’s Senate has despatched to his desk for remaining approval. Throughout a chat with Salesforce CEO Mark Benioff on Tuesday, Newsom might have tipped his hat, reportedly echoing considerations from SB 1047’s opponents that the invoice might have a chilling impact on the open supply neighborhood. He has two weeks to signal or veto that invoice.
