Tuesday, October 1, 2024

Cease Writing New Articles for Your Web site. Do This As a substitute. | by Scott Stockdale | The Startup | Feb, 2024

How I get inbound leads price hundreds of {dollars} — regardless of ditching the hamster wheel of content material

Picture by Matt Bero on Unsplash

You’ve learn the blogs. You’ve attended the webinars. You’ve gorged on YouTube.

So you already know the drill:

Put out content material, construct an e mail checklist, and promote a product.

This tried-and-trusted components works if you wish to construct a profitable on-line enterprise. However churning out recent content material each day may be exhausting.

It’s like stepping onto a hamster wheel. You are concerned that your gross sales will dry up for those who cease feeding the algorithms.

Absolutely there’s one other manner?

Let me say this: Creating content material works if you wish to construct a profitable on-line enterprise out of your bed room. Nevertheless — and that is essential — you don’t must maintain churning out content material to draw clients.

I solely printed two articles final month, and but I acquired two inbound leads from my web site price hundreds of {dollars} (i.e. companies asking if I can freelance for them).

It’s a direct results of one of many oldest web advertising methods there’s — Search engine optimization.

Let me clarify.

A number of months in the past, I began working with Tim Denning.

One factor that stunned me is simply how a lot site visitors his web site will get. He’s one of many web’s most prolific writers, Scott. Why are you stunned?

I’m stunned as a result of his articles are not Search engine optimization-optimised (i.e. Tim doesn’t pander to Google. He simply writes.) His assistant additionally plucks the articles from his web site and publishes them on Medium.

Copy and paste.

This acquired me pondering. What would occur if I took my hottest Medium articles and printed them on my web site? Would this improve my website’s site visitors? Would I get extra leads?

Moreover, I work in Search engine optimization. I ought to in all probability get my web site to rank on Google.

It was price a attempt.

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