A liberating realization after finding out entrepreneurs and creators for a whole lot of hours.
“Everyone seems to be doing higher than me.” This thought takes me to dangerous most nights. I’m exhausted. I must be decreasing my cortisol and preparing for a deserved sleep. However I can’t keep away from this torture.
I can’t cease eager about this creator I simply examine. He’s launched a every day e-newsletter and is rising like loopy. Ought to do the identical?
However I’m already creating 1–2 long-form articles each week, plus 1–2 YouTube movies (they’re 20 to 40 minutes lengthy), plus one e-newsletter. And I’m attempting to have interaction on social media day by day. Whereas additionally serving shoppers, in fact.
I can’t cease finding out profitable examples, they feed my concept era machine. They assist me serve my shoppers higher. However they inevitably begin the comparability rollercoaster.
So many creators are doing extra and higher than me. Or at the least it appears so. I do know each tactic. I’ve the talents. Why am I not like them? What else ought to I strive?
I have to be lacking one thing, even after 14 years of working content material companies. I continuously dissect profitable creators like a forensic scientist. When you look intently sufficient, you all the time discover some hidden trick. Might or not it’s the important thing to success? That tiny tactic?
The worry of being flawed, the frustration of my failures, and a pinch of shiny object syndrome, make me enlarge the significance of insignificant particulars. However it’s an infinite chase.
This exhausting course of led to my worst errors prior to now. I studied for a whole lot of hours (in all probability hundreds, at this level). I’ve an encyclopedia of ways in my thoughts.
But, I can by no means really grasp the whole image.
- Some particulars are totally out there, like merchandise and content material.
- Some particulars may be discovered with a adequate element from interviews and behind the scenes (just like the every day routines).
