Virality that’s 23 years within the making
Even when you haven’t watched Saltburn, you’ve been dwelling underneath a rock when you’ve missed Sophie Ellis-Bextor’s explosive stardom.
Her catchy tune, Homicide on the Dancefloor, is again within the charts 23 years after its launch. It peaked at quantity eight within the UK and charted within the Billboard 100 within the US — her first US chart look ever.
How come?
Commentators are calling it “The Saltburn Impact”:
“The tune closes out Emerald Fennell’s movie, soundtracking a climactic closing scene that sees Irish actor Barry Keoghan prancing by way of a stately house, completely bare. The mix of full-frontal nudity and Ellis-Bextor’s much-loved noughties hit gave the scene instantaneous viral potential, and unsurprisingly, the web did the remaining.”
— Thomas Mitchell, The Sydney Morning Herald
“[…] unsurprisingly, the web did the remaining.”
200 million views later, TikTok customers flocked to Spotify. The tune obtained 1.5 million Spotify streams on thirty first December. It additionally noticed a 340% improve in listenership in comparison with December 2022.
What’s extra, the resurgence has led to a multi-million-dollar file deal for Ellis-Bextor with Common.
We’ve seen this earlier than:
- In 2022, Kate Bush’s Operating Up That Hill reached Primary on account of its use in Stranger Issues
- Natasha Bedingfield’s 2004 observe Unwritten lately re-entered the UK charts after that includes in Anybody However You
So, what can Ellis-Bextor’s success train content material creators like us?
An ideal product is a good product. Individuals may simply not realize it but.
Let’s dig deeper.
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— Felix Dennis, Creator of Get Wealthy
