20Growth: How Transferwise Acquired Their First 5M Clients: The Two Forms of Content material All Corporations Should Create, Methods to Crush Competitors With Efficiency Advertising and marketing, What Progress Hacks Labored and Did Not with Nilan Peiris, CPO @ Clever

Posted on twenty sixth July 2024 by Harry

Nilan Peiris is Chief Product Officer at Clever, the place he leads on development throughout channels together with product and platform. Previous to Clever, Nilan was VP Progress at HouseTrip, accountable for scaling the corporate’s development within the European market. He’s additionally labored as Chief Advertising and marketing Expertise Officer at Vacation Extras, the place he was chargeable for all areas of expertise, advertising and marketing and buyer acquisition. Nilan additionally advises plenty of early-stage startups on development and attending to traction.

In As we speak’s Episode With Nilan Peiris We Talk about:

1. Classes Scaling Transferwise to the First 1M Customers:

• What development ways labored in scaling Clever to 1M customers?
• What development ways didn’t work? What did they study?
• What did Clever not do this Nilan needs that they had achieved?
• What single product change fully modified the trajectory of their development?

2. Methods to Use Content material to Crush Competitors:

• What are the 2 various kinds of content material that every one corporations should now make?
• What are the only largest errors corporations make with content material at present?
• What do you do when your competitors can spend 7-8x extra on advertising and marketing?
• Is search engine optimisation and SEM useless at present or does it nonetheless play the identical distinguished function?

3. Clever’s Framework on Methods to Win at Efficiency Advertising and marketing:

• What have been Nilan’s single largest classes on easy methods to win in efficiency advertising and marketing?
• What are the most important errors corporations make at present in efficiency advertising and marketing?
• When is the precise time to diversify and add new channels?
• What stage of channel focus would concern Nilan to see?

4. The Secret to Including Extra Merchandise:

• When is the precise time so as to add a second product?
• How does Nilan outline nice product advertising and marketing at present?
• How can one do superb and focused product advertising and marketing with a number of merchandise aimed toward totally different prospects?
• What are the only largest errors that corporations make with model advertising and marketing?